We used to send postcards to our friends and family which recorded a time, place and emotions we were feeling on holiday. Now every time we tweet, update our Facebook or Instagram, we’re capturing moments and sharing them. We’re sending personal postcards to everyone we know. They record our thoughts, feelings and experiences.
On holiday, these moments are amplified. The moment you unzip the tent, take a deep breath and are awed by the sunrise over a bay. The wind whipping your face as you race at full speed on a bike through a dense forest.
Oh, and there was also a 30 second commercial.